Size & Location
Superyachts from 30m in all locations. Dedicated dining, salon, and external entertaining spaces assessed for experience quality.
Discover the club
Most superyachts sit idle for most of the year.
A fleet worth joining.
Every vessel is evaluated across five criteria before being presented to members.
Chef & Galley
Use your onboard chef or work with our team to bring in pop-up collaboration chefs. Each yacht is discussed individually to tailor requirements.
Crew & Service
Background-checked, professionally trained crew are supported by clear management standards designed to maintain service quality, protect the onboard experience and support crew wellbeing.
Amenities & Facilities
If applicable, yachts offering wellness facilities and onboard gym will have our expert team assess the setup for the best member experience.
For yacht owners
A new way to use your yacht.
Armada offers owners another way to make use of their yacht, complementing a broader charter programme. By joining the fleet, owners can unlock additional revenue through carefully managed, short-format experiences, while retaining full control over when and how the yacht is made available.
Beyond revenue, the club creates a direct pathway to future charters and introduces the yacht to a new audience in a more natural, considered way.
Extend how you use your yacht
Owners who join the fleet receive complimentary Armada membership, giving access to dine, meet or unwind on other yachts across the network, based on availability and always at the discretion of the owner.
Your yacht, part of a wider network
By joining the fleet, your yacht becomes part of a carefully managed programme of private experiences, introducing it to a qualified audience while running alongside sales and charter activity. All participation remains fully under your control, with the right to accept or refuse any booking.
A considered approach to revenue
Short-format bookings create an additional income stream, while also offering a natural introduction to potential future charter clients.
Full control of the diary.
01
You set the availability
Your charter calendar and private schedule remain unchanged. Armada books only around confirmed dates.
02
Members book an experience
A dinner, meeting, or wellness session. The yacht stays at berth or anchor. No passenger certification required.
03
Revenue flows directly
90% of every booking goes to the yacht. 25% crew gratuity included. Armada retains a 10% platform fee.
Supported by the club.
A 24-hour concierge and helpdesk manage guest coordination, manifests, operational planning and last-minute requests, helping everything run as it should.
“As an owner, the complimentary membership is equally appealing — it gives me the freedom to dine on other yachts. The vetting process means we can feel confident in the community.”
Armin Dressler — Owner, MY Imladris
Better days for the crew.
Armada experiences generate direct income for crew during otherwise quiet periods. We believe the best crew deserve long-term support, not just seasonal contracts.
Additional income
Direct earnings from Armada experiences during otherwise quiet periods. 25% gratuity included as standard on every booking.
Chef bonus scheme
Chefs whose menus receive exceptional member feedback qualify for Armada's performance bonus programme.
Maternity & paternity support
Armada is working with owners to support crew maternity and paternity leave provisions across the fleet.
“From a crew perspective, this is a good way to improve service and train greener crew without the pressure of a full charter week. Extra revenue for the crew and yacht.”
Captain Alistair Best — Fleet Advisor
Industry
A new category in the superyacht industry.
Armada does not compete with any existing part of the superyacht ecosystem. It creates a new revenue layer that works alongside brokerage, management, and charter.
Brokers
Charter and sales relationships remain unchanged. Armada operates only on idle days and can serve as a showcase for prospective buyers and charter clients.
Shipyards
Refit and new-build schedules are unaffected. Armada creates a reason to invest in galley, wellness, and interior upgrades that generate return.
Designers
Interior and exterior design directly shapes the member experience. Well-designed yachts attract higher demand within the Armada platform.
Management
Existing management structures stay in place. Armada coordinates scheduling, member vetting, and experience delivery alongside the management team.
What the industry is saying
“The legal framework is sound. Static use avoids the regulatory triggers associated with charter, and the model sits comfortably within existing maritime law.”
Alex Teji — Partner, Teji Cowie (Superyacht Law)
“I see this as a purely positive development for the industry. It will introduce new prospects to the yachting lifestyle and cultivate the next generation of owners and charterers.”
Jan-Jaap Minnema — Senior Sales Broker, Fraser Yachts
“As an owner’s representative, I see real value in the model. It provides structured, high-quality experiences without disrupting the owner’s use of their vessel.”
Kira-Karina Brahmst-Hentschel — Owner’s Rep, ANIMA II & Spirit Yachts
Onboarding of yachts and members.
This summer marks the beginning of something new. Armada’s pilot programme is underway — yachts are onboarding now, and founding members will be the first through the gangway when experiences begin in September.
Now
Yacht onboarding underway
Fleet applications open. Vessels reviewed, approved, and onboarded across Monaco, the Amalfi Coast, Sardinia, and Ibiza.
June 2026
Member applications open
Founding membership applications open to invited and referred applicants.
September 2026
First experiences
Membership commences. Private dining, business, and wellness experiences begin onboard.
The fleet is never published.
Vessels exist only within the encrypted member platform. Founding fleet owners receive priority scheduling and complimentary club membership.