Brokerage & brands
A new category in the superyacht industry.
Armada is designed to sit alongside the charter and sales market, introducing an additional, non-competing revenue stream for brokers.
For brokerages, owners and crew
Armada creates a new entry point into yachting, introducing prospective clients through short-format onboard experiences while generating additional revenue across owners, crew and the wider yachting ecosystem. It helps fill the gaps around a yacht’s charter programme, while also giving sales brokers more opportunities to bring potential buyers on board. This allows brokerages to build relationships earlier, generate qualified charter interest and position yachts in a more personal setting, without disrupting existing sales or charter activity.
Experience first economy.
Members experience the actual vessels before signing a charter agreement or instructing a sale. A prospect who has eaten on a yacht is not the same prospect who has not. This pipeline flows naturally back to brokers.
“Once people experience being on the water with family or friends, it often becomes something they want to return to again and again.”
Steven Myers — Founder & CEO, YATCO
Join the Membership Board.
The Armada Membership Board brings together trusted figures from across the luxury, maritime and UHNW worlds. Its role is to support the club through vetting, referrals, curated events and brand advocacy, while connecting industries that already serve the same audience.
This includes yachting, private aviation, luxury automotive, fine art, prime real estate, private banking, family offices, members’ clubs, luxury brands, concierge, wellness, security, shipyards and naval architects.
Members who dine today become charterers tomorrow.
Armada takes no commission on any sale or charter that results from a member introduction or involvement in the club. All leads are passed directly to your broker, central agent, or the owner where applicable.
“This is a purely positive development for the industry. It will introduce new prospects to the yachting lifestyle and cultivate the next generation of owners and charterers.”
Jan-Jaap Minnema — Senior Sales Broker, Fraser Yachts
What the industry is saying
“Design directly shapes the member experience. Well-designed yachts will always attract higher demand — Armada creates a reason to invest in the spaces that matter.”
Rob Armstrong — Superyacht Designer, ThirtyC
“This gives owners a way to generate revenue from their yacht without the complexity of charter. The support infrastructure is what makes it work.”
Graeme Lord — Founder, PYC Cayman / Fairport Yacht Support